Alpha Industries and New Era Team Up to Launch a New MLB Capsule
Niko Pajkovic — August 3, 2022 — Fashion
References: meta & socialmediatoday
Streetwear label Alpha Industries has teamed up with sportswear brand New Era and the Major League Baseball to launch a collaborative capsule titled 'The Alpha Industries x New Era MLB' collection.
The collection delivers a range of looks that leverage Alpha Industries' signature silhouettes, giving them an MLB-themed twist. For example, headlining the capsule is the new MA-1 Bomber Jacket, which draws inspiration from the dugout jackets worn by baseball players and coaches. Here, the jackets come dressed with championship patches and team logos.
The collection also delivers a new series of New Era 59FIFTY fitted caps, which arrive with embroidered team logos on the front and Alphas Insutries logos on the right side panels.
Image Credit: Meta
The collection delivers a range of looks that leverage Alpha Industries' signature silhouettes, giving them an MLB-themed twist. For example, headlining the capsule is the new MA-1 Bomber Jacket, which draws inspiration from the dugout jackets worn by baseball players and coaches. Here, the jackets come dressed with championship patches and team logos.
The collection also delivers a new series of New Era 59FIFTY fitted caps, which arrive with embroidered team logos on the front and Alphas Insutries logos on the right side panels.
Image Credit: Meta
Trend Themes
1. Collaborative Streetwear Collections - Businesses can find opportunities to collaborate with other brands to create unique streetwear collections that blend different areas of interest.
2. Sport-themed Fashion - Incorporating sports themes into fashion can attract consumers who are passionate about sports and bring a fresh perspective to traditional fashion trends.
3. Reviving Classic Styles - Brands can bring new and modern twists to classic clothing styles, refreshing them for a new generation of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can offer a variety of MLB-themed streetwear collections to appeal to consumers from different Major League Baseball teams.
2. Sportswear Manufacturing - Sportswear manufacturers can seek collaboration with streetwear labels to create new and unique collections that cater to both sports enthusiasts and streetwear enthusiasts alike.
3. Licensed Merchandise - Providing licensed merchandise such as MLB-themed fitted caps can expand profitability for sportswear and fashion brands.
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