The Microsoft Super Bowl Ad Shares the Story of Coach Katie Sowers
Laura McQuarrie — January 30, 2020 — Marketing
References: microsoft & marketingdive
The 60-second Microsoft Super Bowl ad for this year called Be The One is centered on the story of Katie Sowers, who, as of February 2nd, will make history by becoming the first woman to coach in the Super Bowl. During the highly anticipated sporting event, Sowers will be the offensive assistant coach for the San Francisco 49ers.
The ad is part of the Bring it to the Surface campaign for Microsoft's Surface tablet and helps to bring visibility to the way Sowers is changing sports and inspiring the next generation of girls. As Sowers puts it, "people tell me that people aren't ready to have a woman lead but these guys have been learning from women their whole lives."
The ad is part of the Bring it to the Surface campaign for Microsoft's Surface tablet and helps to bring visibility to the way Sowers is changing sports and inspiring the next generation of girls. As Sowers puts it, "people tell me that people aren't ready to have a woman lead but these guys have been learning from women their whole lives."
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