The UFC is expanding its Snapchat content, which will include new shows that will be added to the 'Our Stories' section of the social media platform. Two additional shows will also be available on the 'Discover' section of the app, one of which is titled 'UFC Pulse' and the other is named 'Embedded.' 'UFC Pulse' will be focused on showcasing upcoming fights, while 'Embedded' will highlight fighters as they make preparations to compete.
Other Snapchat content from the UFC will include AR filters that can be used to customize an image before it is shared.
The UFC's collaboration with Snapchat will helps the organization reach younger viewers. This is due to the fact that content on the Snapchat platform will be available to 90% of people between the ages of 13 and 24 in the United States. Additionally creating customizable AR filters allows fans to interact with UFC content in an engaging and sharable way.
Image Credit: UFC