The Firework app targets the format of short-form video content in interesting ways. The platform emphasizes the importance of immersion and interactivity, as well as content curation and creator networks. It is identified as "the future of social mobile TV."
Focused on creative and adventurous content, the Firework app also allows users to explore new perspectives with REVEAL© video. This feature is used to amplify "unexpected plot twists, surprise endings, and immersive scenes." If you are watching a video on the Firework app, REVEAL© allows you to see more of the picture when you switch between horizontal and vertical perspectives. From a creator's standpoint, the feature allows you to take horizontal and vertical video in one shot, through a phone. The Firework app is billed as the first platform to use such an innovative feature.