It is official — beloved Planters mascot Mr. Peanut is dead at 104 years-old. The playful character gave his life to save his friends and the company pledges that "he will [always] be remembered as the legume who always brought people together for nutty adventures and a good time."
The video depicting the atrocious scene aired as a teaser to the Super Bowl, encouraging fans to chime in during the third quarter of the game to acknowledge that Mr. Peanut is dead and to pay tribute to the happiness he brought to people's lives during his funeral.
As this news sinks in, Planters changed Mr. Peanut's account on Twitter to 'The Estate of Mr. Peanut, confirming the news. Needless to say, the death of the beloved mascot has shook the Internet.
Image Credit: Twitter @ MrPeanut