Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,209 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,209 cutting edge ideas.

Songstress-Branded Eco Apparel

Singer Billie Eilish Launches Sustainable Clothing Line at H&m

— January 14, 2020 — Pop Culture
Pop icon, Billie Eilish recently partnered with clothing retailer H&M to launch a sustainable clothing line under the Divided brand. The curated collection was designed by the singer and boasts Billie's signature loose-fitting silhouettes. The 16-item collection is priced between $5.99 and $34.99 includes T-shirts, bucket hats, belt bags, beanies, sweatshirts, and socks and is made from sustainably sourced materials

“Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” Emily Bjorkheim, H&M’s head of design for Divided, said. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”


Image Credit: H&M
Trend Themes
1. Sustainable Clothing Lines - There is a growing trend of celebrities launching sustainable clothing lines, providing opportunities for innovative partnerships and eco-friendly fashion options.
2. Celebrity-branded Fashion - The collaboration between Billie Eilish and H&M demonstrates the rising trend of pop icons and celebrities launching their own fashion lines, creating opportunities for unique brand collaborations and increased consumer engagement.
3. Sustainable Materials in Fashion - The use of sustainably sourced materials in fashion collections, like Billie Eilish's clothing line, is a trend that highlights the growing importance of ethical and eco-friendly practices in the industry, opening doors for innovative material technologies and supply chain solutions.
Industry Implications
1. Fashion Retail - The collaboration between Billie Eilish and H&M showcases the potential for disruptive innovation in the fashion retail industry through celebrity partnerships and sustainable fashion initiatives.
2. Sustainable Fashion - Billie Eilish's sustainable clothing line at H&M highlights the opportunities for disruptive innovation within the sustainable fashion industry, such as the development of new eco-friendly materials and manufacturing processes.
3. Celebrity Endorsements - The rise of celebrity-branded fashion, exemplified by the collaboration between Billie Eilish and H&M, presents innovative opportunities for brands in various industries to leverage celebrity partnerships for increased brand visibility and customer engagement.
6.7
Score
Popularity
Activity
Freshness