Nissin Top Ramen is effortlessly capturing consumer attention through a new collaboration with Sanrio that places Gudetama — the beloved lazy egg with the "distinctive apathetic 'meh' attitude" — right front and center on the brand's packaging.
Gudetama has become quite a cultural phenomenon and has been recognized in many brand partnerships. The collaboration with Nissin Top Ramen will place the animated character on the brand's Top Ramen Soy Sauce single bag, the Top Ramen Soy 6pk, the Top Ramen Chicken 5pk, and 6pk for a limited time.
As the Japanese aesthetic is growing in popularity in the United States, the Nissin Top Ramen x Sanrio partnership is bound to take off and drive consumer purchases through references to pop culture.
Image Credit: Nissin Top Ramen