As Nissin's 50th anniversary rolls around the corner, the brand works together with anime series Neon Genesis Evangelion on a new set of special Cup Noodles. The Nissin Cup Noodles spotlight the packaging as it features the popular characters from the show including: Ayanami, Asuka, and Shinji, Along with special Japanese text on the Cup Noodle background, it is adorned with motifs of the same theme.
The noodle flavor options include shrimp, seafood, and spicy seafood. Notably, there is a special edition box set that features five limited EVA cup noodles. This is aptly named the "Limited Collection Cup Noodle Gift Box' and it features one rare Ayanami Zero option and a Limited edition Asuke ramen. The packaging feature branding of Evangelion with cutouts to showcase what is inside.
Image Credit: Khara, Nissin
Key Themes Behind This Trend
- Anime-themed Food Products
- Nissin's collaboration with Neon Genesis Evangelion on the packaging of their Cup Noodles featuring popular anime characters opens up a trend for food companies partnering with anime series to target anime fans.
- Limited Edition Gift Sets
- The introduction of the 'Limited Collection Cup Noodle Gift Box' featuring rare and limited edition cup noodles could create a trend for limited edition food gift sets.
- Pop Culture Packaging Design
- The use of popular anime characters on the packaging of Nissin's Cup Noodles presents an opportunity for other food companies to collaborate with popular pop culture franchises to attract new customers.
Where This Applies
- Food and Beverage Industry
- Food companies can leverage pop culture trends to create unique, appealing and targeted packaging designs for their food products.
- Anime and Entertainment Industry
- Anime series can partner with food companies to create limited edition merchandise or special food products to cater to their fan base.
- Gift and Merchandise Industry
- Companies can create limited edition gift sets featuring exclusive and unique food products to attract customers.
