Acura is now going to implement live advertisement editing in a trial run during March Madness. The live advertisement editing will be part of the automotive company's new campaign titled 'Less Talk, More Drive.' The campaign will consist of Jay Williams, the ESPN analysis, and Seaton Smith, the comedian, hosting 30-second shows before and after games. The content will be run on ESPN, Turner Sports, and also on several social media platforms including, Facebook, Instagram, Reddit, and Giphy.
Live advertisement edits will be done on the brand's takeover of EPSN and the edits will be made depending on the outcomes of games during the tournament.
The experiment could not only help Acura, but it could provide a proof of concept that other brands can use in future marketing strategies.
Image Credit: Acura