Plant-based milk alternative company, Silk, recently announced a new contest specifically for "granbassadors." According to the brand, its new Dairy-Free Heavy Whipping Cream Alternative is "so good that grandparents won't even notice the difference."
In honor of National Pi Day 2020, Silk is offering to pay a Granbassador $10,000 USD to taste-test the Dairy-Free Heavy Whipping Cream Alternative and give it the "grandparent stamp of approval." To enter, participants must be a "whisk whisperer," love pies and other desserts, and be willing to travel to Broomfield Colorado between May and June 2020.
The new Granbassador contest by Silk targets older demographics who traditionally do not embrace plant-based products as much as younger generations.
Image Credit: Silk
Why This Trend Is Growing
- Plant-based Desserts for Older Demographics
- Innovation opportunities for developing dessert alternatives that appeal to older generations who have not yet embraced plant-based products.
- Promotion Through Consumer Contests
- Opportunities for businesses to increase brand awareness and adoption by leveraging consumer contests as a marketing tactic.
- Innovative Plant-based Milk Alternatives
- The potential for developing new plant-based milk alternatives that cater to older consumers and offer a similar taste and texture to traditional dairy products.
Industries Being Reshaped
- Food & Beverage
- Opportunities for food and beverage companies to develop innovative plant-based products that appeal to older demographics.
- Marketing & Advertising
- Opportunities for marketing and advertising companies to leverage consumer contests as a way to promote products and increase brand awareness.
- Nutrition & Wellness
- Potential for companies in the nutrition and wellness industry to develop plant-based products that cater to older consumers looking for healthier alternatives.
