Plant-based milk alternative company, Silk, recently announced a new contest specifically for "granbassadors." According to the brand, its new Dairy-Free Heavy Whipping Cream Alternative is "so good that grandparents won't even notice the difference."
In honor of National Pi Day 2020, Silk is offering to pay a Granbassador $10,000 USD to taste-test the Dairy-Free Heavy Whipping Cream Alternative and give it the "grandparent stamp of approval." To enter, participants must be a "whisk whisperer," love pies and other desserts, and be willing to travel to Broomfield Colorado between May and June 2020.
The new Granbassador contest by Silk targets older demographics who traditionally do not embrace plant-based products as much as younger generations.
Image Credit: Silk