Silk Extra Creamy Almondmilk is Inviting to Flexitarians
Laura McQuarrie — January 6, 2022 — Lifestyle
References: prnewswire
Silk Extra Creamy Almondmilk is the newest addition to Silk's range of alternative milk products and it boasts a taste and texture that promises to win over flexitarians. This product is made with a blend of three kinds of almonds and it has 50% more calcium than reduced-fat milk.
The start of a fresh year is a time when many people are embracing new habits of all kinds and Silk is enticing flexitarians with its newest release. To welcome this new alternative milk into its portfolio, Silk is inviting people to share a picture of their fridge, with at least one Silk product inside, for the their chance to win Silk products through 2022. The #SilkFridgeFlash is running throughout Veganuary, a time when many people are already open to exploring new plant-based foods and beverages.
The start of a fresh year is a time when many people are embracing new habits of all kinds and Silk is enticing flexitarians with its newest release. To welcome this new alternative milk into its portfolio, Silk is inviting people to share a picture of their fridge, with at least one Silk product inside, for the their chance to win Silk products through 2022. The #SilkFridgeFlash is running throughout Veganuary, a time when many people are already open to exploring new plant-based foods and beverages.
Trend Themes
1. Plant-based Milk Alternatives - The popularity of plant-based milk is continuing to grow as more consumers explore alternatives to traditional dairy products, creating opportunities for new and innovative products in this market.
2. Marketing Through Social Media Challenges - Creative social media campaigns, such as the SilkFridgeFlash challenge, are becoming increasingly popular as a way for brands to engage with consumers and incentivize them to try new products.
3. Alt Milk Calcium - Alternative milk brands, like Silk, are recognizing the importance of calcium to consumers and are using this as a point of differentiation in their products to attract health-conscious consumers.
Industry Implications
1. Plant-based Milk Industry - With the rising popularity of plant-based milk, there is an opportunity for new entrants to disrupt the market and capture a share of this growing industry through innovative product offerings.
2. Social Media Marketing Industry - As social media becomes more influential in consumers' purchasing decisions, there is an opportunity for companies to disrupt the social media marketing industry by creating new and engaging challenges that incentivize consumers to try their products.
3. Dairy Industry - As more consumers turn to alternative milk products, the traditional dairy industry may face disruption and should consider investing in alternative milk options to remain competitive and meet changing consumer demands.
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