Honest to Goodness, a globally inspired line of coffee creamers, is expanding to include two new dairy creamers: Chantilly Cream and Sri Lankan Cinnamon Brown Sugar. In addition to its plant-based favorites, all are now available in-store at Whole Foods, Sprouts and other natural retailers.
As part of its celebration, Honest to Goodness is seeking a voice for its upcoming brand videos, called the Morning Mantra Series. These videos are a motivating experience highlighting the soothing sounds, stunning visuals, tastes, and smells of the places that inspired its creamers, triggering the five senses (and wanderlust). A year's supply of coffee creamer will also be provided to the winning Karma Koach along with a trip to one of the global locations that inspired the brand's creamer flavors (including France, Madagascar, Sri Lanka, or the Himalayas).
Consumers can enter to win between October 11- November 1 by submitting a voice recording of two short mantras provided by the brand as well as a unique morning mantra of their own on HTGKarmaContest.com.
What Makes This Trend Stand Out
- Plant-based Coffee Creamers
- Develop innovative flavors that cater to different dietary lifestyles such as vegan, paleo and keto.
- Brand Videos and Social Media Campaigns
- Create inspiring and aspirational content that highlights the unique experience and inspiration behind the brand's products.
- Sensory Marketing
- Incorporate sensory experiences in marketing campaigns, such as the use of soothing sounds, stunning visuals, tastes, and smells to appeal to the five senses of consumers.
Sectors Adopting This
- Food and Beverage
- Develop plant-based innovations for a variety of food and drink categories.
- Marketing and Advertising
- Offer creative marketing solutions that appeal to consumers’ senses and provide an immersive brand experience.
- Travel and Tourism
- Partner with brands to offer unique travel experiences that are inspired by flavors and ingredients used in food and beverage products.
