Ready & Spendgo Partner to Streamline Consumer Experience
References: readytopay & streetinsider
A new type of restaurant loyalty program is coming to full-service dining establishments thanks to a strategic partnership between financial tech company Ready and Spendgo.
The collaboration is intended to infuse "Spendgo's Loyalty and Reward programs directly into the check-out process." This does not only prove to be efficient and beneficial to consumers, but it also streamlines their experience by allowing them "to collect and redeem rewards automatically when paying their check." Thus, customers can scan to accumulate/redeem their rewards at POS.
The full-service loyalty program is app-free and can be easily implemented, which removes a number of barriers—operational and financial—both from the side of the customers and the side of the business itself. This is a move to a more "fully connected [and] elevated dining experience."
Image Credit: Ready
The collaboration is intended to infuse "Spendgo's Loyalty and Reward programs directly into the check-out process." This does not only prove to be efficient and beneficial to consumers, but it also streamlines their experience by allowing them "to collect and redeem rewards automatically when paying their check." Thus, customers can scan to accumulate/redeem their rewards at POS.
The full-service loyalty program is app-free and can be easily implemented, which removes a number of barriers—operational and financial—both from the side of the customers and the side of the business itself. This is a move to a more "fully connected [and] elevated dining experience."
Image Credit: Ready
Trend Themes
1. Streamlined Loyalty Programs - The partnership between Ready and Spendgo aims to streamline the consumer experience by integrating loyalty and reward programs directly into the check-out process.
2. App-free Loyalty Programs - The full-service loyalty program is app-free, making it easily accessible for customers and removing barriers to participation.
3. Connected Dining Experiences - The collaboration between Ready and Spendgo is a move towards a more fully connected and elevated dining experience.
Industry Implications
1. Financial Technology - The partnership between Ready and Spendgo demonstrates disruptive innovation opportunities in the financial tech industry by integrating loyalty and reward programs directly into the check-out process.
2. Food Service - The app-free loyalty program for full-service restaurants presents disruptive innovation opportunities in the food service industry by streamlining the consumer experience and removing barriers to participation.
3. Customer Experience - The collaboration between Ready and Spendgo highlights disruptive innovation opportunities in the customer experience industry by creating a more fully connected and elevated dining experience.
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