In an effort to make tequila consumption more sustainable, Jose Cuervo, the leading global tequila brand, announced the launch of the first-ever bar made from agave. The Jose Cuervo Agave Bar was inspired by the brand's mission to find new and creative ways to reuse, repurpose and recycle agave byproduct -- showing consumers how versatile the plant is.
The limited-time experience underscores how agave byproduct (the main ingredient in tequila) can be repurposed to create chairs, straws, cocktails and more. The Jose Cuervo Agave Bar experience will include swag made from agave byproducts, agave temporary tattoos, and live music inspired by the AKAMBA festival. This music festival "takes place each year on the slopes of a volcano in Tequila, Mexico," and is driven by a mission to "treat the world more sustainably through art, music, spirits and cuisine."
For fans that can't be there in person, Jose Cuervo is giving away 1,000 At-Home Agave Bar Kits that include coasters, straws, cups, and a muddler made from agave.
Image Credit: Jose Cuervo
Why This Trend Is Growing
- Sustainable Bar Creation
- Opportunity for liquor and hospitality companies to create sustainable bars and experiences using environmentally friendly materials.
- Agave Byproduct Repurposing
- Opportunity for companies to explore new ways to repurpose agave byproducts to reduce waste and create sustainable products.
- Sustainable Music Festivals
- Opportunity for event organizers to create music festivals with a focus on sustainable practices and products such as using repurposed materials and reusable products.
Industries Being Reshaped
- Alcohol
- Alcohol companies can develop products using agave byproducts to create a more sustainable production process.
- Hospitality
- Hotels, restaurants, and bars can create sustainable spaces through using environmentally friendly materials like agave byproducts, reducing waste and impact on the environment.
- Event Planning
- Event organizers can incorporate sustainable practices and products such as using repurposed materials and reusable products into events to promote sustainability and reduce event waste.
