Diageo, the iconic alcohol brand, recently signed a multi-year sponsorship agreement with the NFL, making it the first spirits sponsor of the sport. The new partnership includes opportunities for on-site activation and adult fan engagement, as well as broadcast, digital and social content.
“NFL games have the powerful ability to bring people together, and that very much ties into what our brands at Diageo are all about: bringing people together to celebrate life,” said Ed Pilkington, Chief Marketing & Innovation Officer, Diageo North America. “This is a perfect match. We are energized about bringing new and exciting programs and experiences to the
NFL’s passionate adult fan base, while continuing to use our platform to champion social responsibility in every way.”
Image Credit: Diageo