Lemonade stands are seen as sweet and nostalgic parts of childhood but Smirnoff tailored its neon pop-up stand to adults with #GetYourPinkOn to celebrate its new lineup. For Labor Day weekend in Miami, the brand invited adults ages 21 and up to experience Smirnoff Pink Lemonade in an immersive space styled like paradise. The experience, hosted by multi-platinum selling recording artist, Ty Dolla $ign, shared a taste of cocktails like The Pink Lemonade Punch and the Pink Flamingo Cosmo, as well as others that showed off the versatility of the lineup.
The summery experience was full of social media moments, including a two-story pink flamingo that provided the perfect backdrop for photos. Smirnoff will also be replicating the pink paradise in New York City, Chicago and Los Angeles.