Rapper-Created Indulgent Pies

Megan Thee Stallion & Goldbelly Collaborated on a Sweet Pie Dessert

For the release of a debut single from Megan Thee Stallion's forthcoming album, the artist teamed up with Goldbelly to create her own sweet pie dessert. To coincide with Sweetest Pie, a new song created in collaboration with Dua Lipa, Megan Thee Stallion is introducing Megan's H-Town Hottie Pie as an exclusive dessert on Goldbelly.

This rich and gooey pie is said to have been inspired by Megan's "hometown of Houston and love for all things sweet" and it shares the salty-sweet taste of pretzels, coconut, pecans, and butterscotch chips, plus a sprinkling of edible gold. The 10-inch pie is sent frozen and it's ready to eat once thawed.

To complement the release of this sweet treat, Megan Thee Stallion stars in a seven-minute pie-tasting video on Goldbelly TV.

Celebrity-endorsed Desserts
Opportunity for food companies to collaborate with popular celebrities to create unique dessert offerings.
Personalized Food Products
Opportunity to create personalized food products that reflect an individual's personality or culture.
Direct-to-consumer Dessert Brands
Opportunity for dessert companies to bypass traditional retailers and market directly to consumers through online platforms.

Industries Being Reshaped

Food and Beverage
Collaboration opportunities for food and beverage companies with popular celebrities to create unique dessert products.
Entertainment
Opportunity to market celebrity-endorsed dessert products through music videos or other forms of entertainment.
E-commerce
Direct-to-consumer dessert brands can leverage e-commerce platforms to reach a wider consumer base and increase visibility.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 46%
Freshness 12%

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