The Milk Bar CinnaSwirl Pie is being launched by the Manhattan-based bakery brand as a delicious new twist on a classic holiday pie. The pie is being launched by the brand as part of its The Milk Bar Holiday Lab program and is said to be something of a hybrid between a cinnamon bun and cheesecake. The crust of the pie is covered with Cinnamon Toast Crunch cereal to add additional crunchiness and satisfy those with a penchant for familiar sweet treats.
The Milk Bar CinnaSwirl Pie is being made available online via the brand's website at a price point of $52 for a whole pie, while patrons can also pick up a slice in New York City and Los Angeles for $7 each.
Image Credit: Milk Bar
What's Driving This Trend
- Cereal-crusted Desserts
- Cereal is being used to create unique, crispy crusts for beloved baked goods.
- Hybrid Pastries
- Bakeries are merging traditional desserts into new, creative treats that appeal to a modern palate.
- Holiday Lab Programs
- Brands are launching experimental, limited-time offerings during the holiday season to attract customers with unique flavors and experiences.
Who This Affects Most
- Bakery
- Bakeries can attract customers by experimenting with new flavors and textures in their desserts, such as using cereal to add crunchiness to traditional pies.
- Food Retail
- Food retailers can introduce limited-time offers and holiday lab programs to attract customers looking for unique seasonal treats.
- E-commerce
- Online food brands can create exclusive, limited-time products to generate buzz and increase sales during peak holiday shopping periods.
