Peter Piper Pizza has introduced a new limited-time menu item, the 'OREO® Crunch' dessert. This innovation originates from Phoenix student Brianna Enos, who was designated as the winner of the brand's Innovation Oven Contest. The initiative was launched in partnership with Arizona Culinary Institute (ACI).
The OREO® Crunch dessert merges Peter Piper Pizza's existing dough preparation with the popular cookie brand to create a shared platter intended for family dining. The composition of the dessert pie draws inspiration from Brianna Enos' childhood memories. As the winner of the Innovation Oven Contest, Brianna Enos will receive a $1,500 scholarship, as well as earn a portion of the proceeds of each OREO® Crunch dessert sold.
Peter Piper Pizza launches this new dessert pie alongside two limited-time beverages — the Bud Light® Chelada and the Watermelon Limeade ICEE®.
Image Credit: Peter Piper Pizza
What's Driving This Trend
- Student-led Culinary Innovations
- Empowering students to contribute to product development unleashes unique, market-ready concepts from fresh perspectives.
- Nostalgia-inspired Desserts
- Incorporating personal memories into food products taps into consumers' sentimental cravings and emotional connections with familiar flavors.
- Collaborative Menu Development
- Partnerships between educational institutions and restaurants foster creativity and bring innovative dishes to the market.
Who This Affects Most
- Culinary Education
- Incorporating real-world product development projects in culinary curriculums provides hands-on experience and prepares students for industry challenges.
- Family Dining
- Creating shareable, nostalgia-driven menu items enhances the dining experience for families seeking unique togetherness moments.
- Dessert and Confectionery
- Experimenting with well-loved brands like OREO® offers novel product possibilities that can captivate dessert enthusiasts.
