To celebrate its 10th anniversary, London-based fashion label HERESY has announced the launch of its new Spring/Summer 2022 collection titled 'Bodged!.' The new capsule draws from the brand's decade-long history to reintroduce a wide range of its most iconic pieces and styles, including witch hunter hats, its green man logo, and the Cerne Abba chalk figure motif.
In addition to reaching into its own archives, the new collection delivers some exciting new folklore-inspired looks that are backed by artisanal craftsmanship. For example, the collection features a 'Folk Lore' print -- a nod to the cult metal bland Black Flag -- as well a rural-themed pattern featuring a combination of suns and flies.
For those interested, the entire 'Bodged!' collection is now available on HERSEY's website as well as at select retailers in the UK.
Image Credit: HERESY
What Makes This Trend Stand Out
- Folklore-inspired Fashion
- Fashion brands can take inspiration from traditional folk culture to create new and exciting collections for consumers.
- Retro Revival
- Fashion labels can revisit their archives to bring back past styles and make them relevant and appealing for modern consumers.
- Artisanal Craftsmanship
- There is a growing interest in unique, handmade pieces that feature traditional crafting techniques.
Sectors Adopting This
- Fashion and Apparel
- Fashion labels can create new collections based on traditional folklore patterns and styles, while also revisiting their archives to bring back popular past designs.
- Retail
- Retailers can embrace the trend of artisanal craftsmanship and curate collections that feature unique, handmade pieces.
- Tourism
- The growing interest in traditional folklore and retro styles can lead to tourism opportunities for destinations that can offer cultural experiences and products.
