BE@RBRICK, a designer toy brand owned by Medicom Toy's, has teamed up with Japanese loungewear label Gelato Pique to launch the BE@RBRICK x Gelato Pique clothing collection.
The new capsule applies Gelato Pique's signature "Gelato" material -- an extra-soft sponge cake-like material -- to a range of silhouettes inspired by the classic BE@RBRICK figurine. As a result, the capsule consists of a variety of extra-comfy unisex pieces including fluffy hoodies with bear ears, matching pants, pullover crewnecks, t-shirts, and full-body onesies. All of the new pieces are being offered into colorways, pastel pink and pastel blue, both of which are lifted directly from previous BE@RBRICK designs.
For those interested, the BE@RBRICK x Gelato Pique collection is available to purchase now Gelato Pique's website.
Image Credit: Gelato Pique
Why This Trend Is Growing
- Extra-fluffy Loungewear
- The use of extra-soft sponge cake-like materials for loungewear clothing.
- Unisex Comfy Silhouettes
- Inclusive and comfortable loungewear silhouettes for both men and women.
- Designer Toy-inspired Clothing
- Collaborative collections that incorporate toy brand designs into clothing.
Industries Being Reshaped
- Fashion and Apparel
- Opportunities for loungewear brands to explore and experiment with unique materials for superior comfort.
- Toy Manufacturing
- Opportunities for toy brands to expand their market by collaborating with clothing brands to create exclusive and unique collections.
- E-commerce
- Opportunities for the growth of e-commerce platforms of both loungewear and toy brands that cater to niche markets.
