Crocs, the iconic Colorado-based clog label, has once again teamed up with cereal brand Lucky Charms to launch the Lucky Charms x Crocs Pack, which includes an all-new red pair of clogs and a variety of cereal-themed Jibbitz.
Of course, the bright red hue used for the new pair of Crocs is lifted directly from the Lucky Charms packaging. In addition, each new Jibbitz -- Crocs' signature plastic accessory charms -- features characters, images, and motifs, also found on the classic cereal box. These include a unicorn, shooting star, rainbow, clover hat, and the Lucky Charms logo. Rounding out the design of the clogs is a bright yellow back heel strap and text reading “Magically Delicious,” also in yellow.
Image Credit: Crocs
What's Driving This Trend
- Branded Collaborations
- More companies may look to partner with non-competing brands to create fun and unique products.
- Customizable Accessories
- Brands can offer customization options to increase consumer engagement and create unique products.
- Nostalgia-inspired Fashion
- Products that reference popular culture from the past can create a sense of nostalgia and emotional connection with consumers.
Who This Affects Most
- Footwear
- Footwear brands can collaborate with non-competing brands to create unique limited edition products.
- Food and Beverage
- Food and beverage brands can partner with lifestyle or fashion brands to expand their reach and engage with consumers in new ways.
- Accessories
- Brands can offer customizable accessories as a way to increase consumer engagement and create unique products.
