Jennie, one of the four members of the massively popular k-pop band 'BLACKPINK,' has debuted a new collection of eyewear named 'Jentle Garden.' This collection was created in collaboration with 'Gentle Monster,' a luxury eyewear brand based in South Korea. The glasses in this collection are available in variety of shapes, colors, and sizes, each of which are perfect for the spring and summer seasons.
The promotional photoshoots for this collection depict Jennie in fantasy-style gardens with a variety of looks that pair different Jentle Garden glasses with summer-ready outfits. Gentle Monster and Jennie also created a video game version of this fantasy garden. The 'Jentle Garden Game' is available on mobile devices and it allows users to play as a pixelated version of Jennie. In the game, players can grow flowers and sell them to customers to accrue points. Each week, the players with the most points in the game will be given free Jentle Garden glasses.
Image Credit: Gentle Monster, Jennie
Key Themes Behind This Trend
- Fantasy-inspired Eyewear Collections
- Opportunity to create unique, whimsical eyewear collections in collaboration with popular celebrities.
- In-game Brand Promotions
- Opportunity for brands to create engaging mobile games that offer exclusive rewards to users.
- Seasonal Eyewear Collections
- Opportunity to create eyewear collections that are specifically designed for certain seasons and occasions.
Where This Applies
- Luxury Eyewear Brands
- Opportunity to collaborate with popular celebrities and create unique eyewear collections that leverage their fan base for marketing and sales.
- Mobile Gaming Industry
- Opportunity for mobile game developers to partner with brands and offer exclusive rewards to users for playing their games.
- Fashion Industry
- Opportunity for fashion brands to create seasonal eyewear collections that are tailored to specific seasons, occasions, and customer preferences.
