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Sleek Fall Eyewear Campaigns

Gentle Monster Presents its New Designs for the FW22 Season

— October 7, 2022 — Lifestyle
Seoul-based eyewear brand Gentle Monster introduces a new look at its Fall 2022 collection through a campaign that is shot by Davit Giogadze. The lookbook highlights the fall styles of Berlin as the theme and introduces the new tonal options of the Tambu and Le eyewear frames.

The Tambu is a rectangular design that is offered in the colorways of either a classic tortoiseshell or a bold clear amber yellow. Both of the frames are complete with smokey black lenses. The next Le option comes in a classic tortoiseshell or a clear khaki design and rounding it all out is the Jeff frame which is an oversized square shape that is done in yellow and has clear lenses.

Image Credit: Davit Giogadze
Trend Themes
1. Fall 2022 Eyewear Trends - Gentle Monster's new fall collection provides insights into the latest eyewear trends and provides opportunities for companies to innovate with new frame designs and color options.
2. Campaigns Shot by Emerging Photographers - Collaborating with emerging photographers, like Davit Giogadze in this case, can lead to unique campaigns and fresh perspectives for brands to differentiate themselves in the market.
3. Tonal Eyewear Options - The new tonal options, such as clear amber yellow and clear khaki, offered by Gentle Monster in their latest collection present an opportunity for other eyewear brands to experiment with unique color palettes for their frames.
Industry Implications
1. Eyewear - Eyewear companies can leverage the latest trends seen in Gentle Monster's fall collection to create innovative and competitive products that appeal to consumers.
2. Fashion Photography - The collaboration between Gentle Monster and emerging photographers like Davit Giogadze presents an opportunity for the fashion photography industry to showcase their talents and creativity on a larger scale.
3. Consumer Goods - By exploring new color options for their products, consumer goods companies can attract consumers looking for unique and stylish items, similar to the new tonal options available in Gentle Monster's fall eyewear collection.
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