What is the trend of mobile esports leagues?

Developing exclusive mobile esports leagues partnered with popular brands like Coca-Cola presents an opportunity to tap into an audience beyond traditional gaming communities.

What is the trend of community engagement marketing?

Weekly content series that engage with the community directly creates positive sentiment and increases brand loyalty and trust.

What is the trend of custom rewards programs?

Providing custom rewards throughout the duration of the partnership is ultimately an effective way to incentivize customers to purchase and build brand loyalty.

What are the implications for the beverage industry?

Partnering with popular games for branded esports leagues presents an ideal opportunity for beverage companies to reach new audiences and increase consumer brand loyalty.

What are the implications for the mobile gaming industry?

By partnering with major brands, mobile game developers can explore creating exclusive content while simultaneously building and engaging with their community.

What are the implications for the marketing industry?

Custom rewards programs in partnership with major brands and popular games is a high impact marketing strategy that can lead to increased brand loyalty and customer retention.

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Coca-Cola and Riot Games Debuted a Special Esports League for 'Wild Rift'

Colin Smith — March 28, 2022 — Tech

References: wildrift.leagueoflegends & venturebeat

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'Riot Games,' the developers behind the popular mobile game 'Wild Rift,' has entered into a partnership with Coca-Cola to launch a mobile esports league centered around Wild Rift. This Wild Rift esports league will debut in 2022 and will run for several years with Coca-Cola as a prolonged partner. Coca-Cola has previously worked with Riot Games on esports leagues, such as sponsoring the 'League of Legends' championship series.

As part of this collaboration, Coca-Cola and Riot Games will launch a weekly content series that will engage with the community directly. The companies will also offer custom rewards throughout the duration of their partnership. Coca-Cola stated that, with this partnership, it hopes to "bring new content and experiences to more fans around the world in the coming months and years."

Image Credit: Riot Games, Coca-Cola

Trend Themes

Mobile Esports Leagues — Developing exclusive mobile esports leagues partnered with popular brands like Coca-Cola presents an opportunity to tap into an audience beyond traditional gaming communities.
Community Engagement Marketing — Weekly content series that engage with the community directly creates positive sentiment and increases brand loyalty and trust.
Custom Rewards Programs — Providing custom rewards throughout the duration of the partnership is ultimately an effective way to incentivize customers to purchase and build brand loyalty.

Industry Implications

Beverage — Partnering with popular games for branded esports leagues presents an ideal opportunity for beverage companies to reach new audiences and increase consumer brand loyalty.
Mobile Gaming — By partnering with major brands, mobile game developers can explore creating exclusive content while simultaneously building and engaging with their community.
Marketing — Custom rewards programs in partnership with major brands and popular games is a high impact marketing strategy that can lead to increased brand loyalty and customer retention.

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