'Riot Games,' the developers behind the popular mobile game 'Wild Rift,' has entered into a partnership with Coca-Cola to launch a mobile esports league centered around Wild Rift. This Wild Rift esports league will debut in 2022 and will run for several years with Coca-Cola as a prolonged partner. Coca-Cola has previously worked with Riot Games on esports leagues, such as sponsoring the 'League of Legends' championship series.
As part of this collaboration, Coca-Cola and Riot Games will launch a weekly content series that will engage with the community directly. The companies will also offer custom rewards throughout the duration of their partnership. Coca-Cola stated that, with this partnership, it hopes to "bring new content and experiences to more fans around the world in the coming months and years."
Image Credit: Riot Games, Coca-Cola
What's Driving This Trend
- Mobile Esports Leagues
- Developing exclusive mobile esports leagues partnered with popular brands like Coca-Cola presents an opportunity to tap into an audience beyond traditional gaming communities.
- Community Engagement Marketing
- Weekly content series that engage with the community directly creates positive sentiment and increases brand loyalty and trust.
- Custom Rewards Programs
- Providing custom rewards throughout the duration of the partnership is ultimately an effective way to incentivize customers to purchase and build brand loyalty.
Who This Affects Most
- Beverage
- Partnering with popular games for branded esports leagues presents an ideal opportunity for beverage companies to reach new audiences and increase consumer brand loyalty.
- Mobile Gaming
- By partnering with major brands, mobile game developers can explore creating exclusive content while simultaneously building and engaging with their community.
- Marketing
- Custom rewards programs in partnership with major brands and popular games is a high impact marketing strategy that can lead to increased brand loyalty and customer retention.
