Masseur is a conceptual skincare device by design agency Morrama that takes cues from massage and the benefits it offers for alleviating muscle tension and supporting lymphatic drainage. The domed skincare device has a clean and simple form, and the copper alloy ball component serves as a natural antibacterial surface. The vibrating done is designed to be moved across the face as part of a mindful self-care moment.
As Morrama sees it, “The pandemic caused a huge loss of revenue in the cosmetics market; moving into beauty-tech might just be the way brands can capitalize on the move to at-home skin ‘maintenance.'" The concept represents a possibility for high-quality, at-home care that is attractive to consumers who want to stay safe and enjoy treatments at a fraction of the cost.
What's Driving This Trend
- At-home Skincare Tech
- Introducing high-quality, at-home skincare devices to the market can provide consumers with safe, affordable, and effective self-care options.
- Massage-inspired Devices
- Developing skincare devices inspired by massage techniques can offer innovative solutions that cater to consumers' desire for holistic and natural approaches.
- Antibacterial Surface Components
- Incorporating antibacterial components such as copper alloy into skincare devices can provide consumers with added protection against germs and bacteria.
Who This Affects Most
- Cosmetics
- The cosmetics industry can benefit from branching out into beauty-tech to capture the growing demand for at-home skincare solutions.
- Beauty and Personal Care
- The use of massage-inspired skincare devices can disrupt the beauty and personal care industry by introducing accessible and effective self-care options.
- Materials and Components Manufacturing
- The demand for skincare devices with antibacterial components such as copper alloy can provide opportunities for materials and components manufacturing companies to innovate and cater to the growing demand.
