OffCourt created its Performance Body Spray as the first aluminum-free deodorant spray with premium fragrances, clean ingredients and lasting odor protection technology. The Performance Body Spray is deodorizing and it doubles as cologne, thanks to fresh, signature scents like Fresh Citron + Driftwood, Fig Leaves + White Musk or Coconut Water + Sandalwood. The product trio is packaged in spray containers that express the products as "fuel for post-sweat skin."
The high-performance men's personal care brand is committed to delivering high-quality products at an affordable price and in the process, disrupting the men's body spray category. Husband-and-wife co-founders, Jonathan Lawrence and Bani Bahari said, “We felt the grooming market had a huge gap. OffCourt fills the need for affordable functional products, without compromise. That means products designed for athletic lifestyles, with elevated fragrances and clean, performance-driven ingredients.”
Key Themes Behind This Trend
- Aluminum-free Deodorants
- There is an opportunity to disrupt the personal care industry by creating more natural and sustainable deodorant options.
- Multi-functional Body Sprays
- There is an opportunity to disrupt the men's grooming market by developing body sprays that double as colognes.
- Affordable Athlete-focused Products
- There is an opportunity to disrupt the personal care industry by creating affordable, performance-driven products for athletic lifestyles.
Where This Applies
- Personal Care
- Developing more natural and sustainable personal care products can disrupt the industry.
- Men's Grooming
- Creating multi-functional body sprays that double as colognes can disrupt the men's grooming market.
- Athletic Products
- Creating affordable, performance-driven products for athletic lifestyles can disrupt the personal care industry.
