Body care brand Native is venturing into the creation of sunscreen with its first-ever body sunscreen. The mineral-based solution is being introduced in Coconut & Pineapple and Unscented varieties and there's even a limited-edition Rosé Body scent that's launching later this spring.
Unlike most mineral sunscreens that are difficult to blend into the skin, the brand's mineral sunscreens set on the skin without leaving a white cast. Darren King, Native's VP of Research and Development, says "Native's mineral sunscreen is different. It easily blends through my arm hair and disappears amidst my freckles and moles; in fact, it was designed to be invisible on all skin types." Made with clean and naturally derived ingredients, the product uses the power of 20% non-nano zinc oxide and its formula is free from silicones, styrene derivatives, ethoxylates, parabens, phthalates and chemical filters.
What Makes This Trend Stand Out
- Mineral-based Sunscreen
- The trend towards mineral-based sunscreens that easily blend into the skin provides opportunities for companies to innovate and create products with clean and naturally derived ingredients.
- Scented Sunscreens
- The trend towards scented sunscreens offers opportunities for companies to innovate by creating more options for consumers who want to enjoy a pleasant scent while also protecting their skin from the sun's harmful rays.
- Invisible Sunscreens
- The trend towards invisible sunscreens that don't leave a white cast on the skin provides opportunities for companies to innovate by creating products that blend smoothly and seamlessly into all skin types.
Sectors Adopting This
- Beauty and Personal Care
- Beauty and personal care companies that want to stay ahead of the curve should consider investing in the development of mineral-based sunscreens, scented sunscreens, and/or invisible sunscreens that offer protection from the sun without harming the skin.
- Outdoor Recreation
- Companies that specialize in outdoor recreation products should consider expanding their offerings to include mineral-based sunscreens, scented sunscreens, and/or invisible sunscreens to offer consumers more options for sun protection during outdoor activities.
- Health and Wellness
- Health and wellness companies that want to provide customers with more options for safe and effective sun protection should consider developing mineral-based sunscreens, scented sunscreens, and/or invisible sunscreens that offer protection from the sun's harmful rays without the use of harmful chemicals.
