Plus' zero-waste body wash takes the form of dehydrated squares that turn into foam when wet, helping to reduce the need for plastic packaging altogether. The body wash sachets can be dropped on the floor of the shower when done, as they will completely dissolve and disappear down the drain afterward.
The dissolvable packaging solution helps to solve major problems with conventional body wash products, specifically the environmental costs of shipping water and single-use packaging. These alternatives are described as virtually weightless and the waterless products can be found in varieties like Cloud, Summer and Waves.
Although products in some categories are difficult to create in waterless formats, body care solutions can be adapted to use fewer resources and packaging.
What's Driving This Trend
- Zero-waste Personal Care
- Creating personal care products that have a reduced carbon footprint and eliminate waste through innovative packaging solutions.
- Waterless Products
- Developing personal care products that require little to no water in their formulation to solve shipping and storage problems.
- Dissolvable Packaging
- Innovating new packaging solutions for personal care products that dissolve upon use, eliminating the need for single-use plastic packaging.
Who This Affects Most
- Personal Care
- The personal care industry can utilize these trends to reduce their carbon footprint and appeal to eco-conscious consumers.
- Packaging
- There is an opportunity for packaging companies to create innovative and sustainable packaging solutions for personal care products using the trend of dissolvable packaging.
- Shipping and Logistics
- Companies that specialize in shipping and logistics could reduce their environmental impact by utilizing waterless products that require less space and weight during transport.
