Dual-Action Brightening Masks

The GLAMGLOW Brightmud Mask Combines Physical & Chemical Exfoliants

The GLAMGLOW Brightmud Mask promises to tackle dull skin in 20 minutes with its dual-action exfoliating formula with both chemical and physical exfoliants. The formula gets to work on dead skin cells with lactic acid and salicylic acid, plus microfine pumice. The formula helps to help skin look more radiant and boost the absorption of ingredients from other skincare products.

As a brightening skincare product, the Brightmud Mask also contains a Vitamin C and niacinamide complex to even out dull skin and create a healthy-looking glow.

Thanks to the potent dual-action formula, the brand recommends using the mask three days in a row to start, then following up by using the Brightmud Mask two to three times a week to diminish dullness.

Dual-action Skincare
There is an opportunity for the skincare industry to develop more products that combine physical and chemical exfoliants for maximum efficacy.
Brightening Masks
There is an opportunity for the beauty industry to develop more brightening masks that target dull skin and provide a healthy-looking glow.
3-day Skincare Regimens
There is an opportunity for the beauty industry to create more skincare regimens that are designed to be used for 3 consecutive days for an initial intensive treatment.

Industries Being Reshaped

Skincare
Skincare companies can explore developing more dual-action exfoliating products that use both physical and chemical exfoliants.
Beauty
Beauty companies can explore introducing more brightening masks to their product lines, aimed at consumers looking for a more radiant and healthy-looking complexion.
Cosmetics
Cosmetic companies can explore introducing more 3-day skin regimens to their product offerings, aimed at consumers looking for an intensive initial treatment to diminish dullness and improve overall skin appearance.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 38%
Freshness 10%