The about-face beauty Daytripper Drop Takes Cues from 60s & 70s Style
Laura McQuarrie — April 22, 2021 — Pop Culture
References: aboutface & prnewswire
The sounds and colors of sunshine pop and progressive rock from the 60s and 70s inspired the about-face beauty Daytripper collection, the third color drop since the brand's launch. This new release introduces 11 new shades across four products from the brand's Matte and Light Lock signature collections. With a mix of holographic sparkle and pigmented matte pastels, beauty lovers will have plenty of bold new shades to play with.
Created to coincide with festival season, the Daytripper collection puts a modern twist on retro styles. There's the paint-to-powder Matte Fluid Eye Paint product with a weatherproof, waterproof and smudgeproof formula, the Light Lock super-sparkling translucent lip gloss, a holographic hybrid powder highlighter and more. Fans who are unafraid of color will delight in the new shades from the drop like soft aqua and tender green.
Created to coincide with festival season, the Daytripper collection puts a modern twist on retro styles. There's the paint-to-powder Matte Fluid Eye Paint product with a weatherproof, waterproof and smudgeproof formula, the Light Lock super-sparkling translucent lip gloss, a holographic hybrid powder highlighter and more. Fans who are unafraid of color will delight in the new shades from the drop like soft aqua and tender green.
Trend Themes
1. Retro Beauty - Beauty brands can capitalize on the popularity of retro styles to create new product lines that offer a modern twist with nods to vintage aesthetics.
2. Holographic Makeup - The use of holographic effects in makeup can add a unique and eye-catching element to new product releases, appealing to consumers seeking bolder looks.
3. Bold Pastels - There is an opportunity for beauty brands to create new collections that incorporate bold, pigmented pastel shades, appealing to consumers who want to experiment with color in their beauty routines.
Industry Implications
1. Beauty - Beauty brands can look to the popularity of retro and holographic aesthetics to drive new product development and appeal to consumers seeking unique and bold makeup looks.
2. Fashion - Fashion brands can collaborate with beauty brands to create cohesive looks with nods to retro and holographic aesthetic influences, offering consumers a full style package.
3. Entertainment - Entertainment brands can partner with beauty brands to create limited edition collections tied to specific events or festivals, appealing to fans who want to showcase their love for both the event and the featured brand.
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