Lifelong created a range of powdered personal care products that need to be activated with water at the time of use. The waterless body wash, shampoo and hand soaps are sold in compact pouches that are plastic-free and helpful for reducing weight and waste. As such, the products are small and light enough to be delivered directly to consumers' letterboxes.
When it comes to preparing the products, the products are meant to be mixed with water and left overnight to thicken. The products can be stored in Lifelong's branded reusable and refillable jar dispensers. The brand offers several starter kits depending on a customer's needs, including The Ultimate Starter Kit, the Shampoo Starter Kit and the Body Wash Starter Kit, all of which can be replenished as needed with refills.
What Makes This Trend Stand Out
- Powdered Personal Care Products
- Creating personal care products that can be activated with water at the time of use could be a disruptive innovation opportunity for companies in the personal care industry, as consumers become increasingly environmentally-conscious and value waste reduction.
- Waterless Products
- Developing waterless body wash, shampoo, and soap can be a trend for personal care companies to follow as increasing numbers of customers seek low-waste and convenient options.
- Reusable and Refillable Product Design
- Incorporating reusable and refillable designs for personal care products could be an opportunity for companies to promote sustainability and reduce waste.
Sectors Adopting This
- Personal Care
- Companies in the personal care industry can explore the development of waterless, waste-reducing products that can be delivered directly to customers' doorsteps and stored in reusable containers.
- Packaging
- There is an opportunity for companies in the sustainable packaging industry to provide viable options for compact pouches that can help reduce weight and waste in personal care products.
- Delivery and Logistics
- Companies in the delivery and logistics industry can innovate by offering eco-conscious shipping options for small and lightweight products like powdered personal care products that are popular among environmentally-conscious consumers.
