Beauty Cleanse Skincare launched its new sustainable Minimalism Chats initiative. The Minimalism Chats are the company's way of celebrating Earth month, by giving eco-conscious beauty consumers additional resources. Through the Minimalism Chats, a series of informal minimalism chats and discussions on how to simplify beauty routines will be conducted by industry experts.
Beauty Cleanse's Minimalism Chats, run by founder Saman Ali, are designed to provide consumers with complete transparency in regards to beauty trends. The Minimalism Chats will help consumers understand the detrimental impact that fast cosmetic consumption has on the environment.
The goal of Beaty Cleanse Minimalism Chats is to advocate for fewer beauty products. Rather than advocating for exclusively 'clean products' the Minimalism Chats will teach consumers how to become sustainable shoppers.
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