The Kosas Brow Pop Dual-Action Defining Pencil is useful for filling in brows and creating precision, hair-like strokes thanks to a triangular brush. Enriched with nourishing castor oil, the two-sided brow pencil helps to support healthy hair growth.
The three-step eyebrow pencil is easy to use, as it can be used to create thin or thick strokes as desired to fill in sparse areas. Then, the tool can be flipped over for shaping with the brush to achieve the desired level of fullness. To finish off the look, the brand recommends using its new Air Brow clear or tinted gel for lasting volume and hold. This brow duo is being touted as game-changing by those who want to avoid obvious-looking pencil lines and achieve a full, fluffy, natural look.
What Makes This Trend Stand Out
- Brow-boosting Makeup
- Disruptive innovation opportunities exist for makeup companies to incorporate nourishing ingredients, like castor oil, into their brow products to support hair growth.
- Multifunctional Beauty Tools
- Disruptive innovation opportunities exist for beauty companies to create dual-purpose beauty tools like Kosas' Brow Pop that provide both filling and shaping abilities.
- Natural-looking Makeup
- Disruptive innovation opportunities exist for makeup companies to create products that allow for natural-looking makeup applications, like Kosas' Brow Pop which creates natural, hair-like strokes.
Sectors Adopting This
- Cosmetics
- Companies in the cosmetics industry can capitalize on the trend of brow-boosting makeup and create new products that incorporate nourishing ingredients, like castor oil, to support hair growth.
- Beauty Tools
- Companies in the beauty tools industry can capitalize on the trend of multifunctional beauty tools and create new tools that provide both filling and shaping abilities, like Kosas' Brow Pop.
- Natural Beauty
- Companies in the natural beauty industry can capitalize on the trend of natural-looking makeup and create products that allow for natural-looking makeup applications, like Kosas' Brow Pop which creates natural, hair-like strokes.
