Defining Haircare Product Ranges

These New Bevel Men's Grooming Products are Available Now

These new Bevel men's grooming products are being launched by the brand to offer Black consumers with a way to care for their hair using a range of high-quality ingredients. The products come in the form of the 2-in-1 Pomade for Waves and Beards and the Ultra-Defining Curl Crème, which are both focused on offering moisture, style and the ability to define with ease. The haircare products are being launched with an expanded partnership with Walmart that will see the brands products being made more available across the country.

The Bevel men's grooming products are available now at Walmart both in-store and online, and help offer consumers with options that are suited to their specific needs.

High-quality Hair Products for Black Men
Opportunity to develop more products specifically tailored to the hair needs of Black men.
2-in-1 Products for Grooming
Opportunity to create more multi-functional products for convenience and ease of use.
Wider Availability of Black Haircare Products
Opportunity to expand distribution of haircare products for Black consumers across different retail channels.

Industries Being Reshaped

Personal Care Industry
Industry opportunity to create more personalized haircare products for different hair types.
Retail Industry
Opportunity for retailers to expand offering of Black haircare products.
E-commerce Industry
Opportunity to create more online platforms for Black haircare products to make them more accessible to consumers.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 37%
Freshness 10%

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