Japanese beauty brand, Kao Corporation has officially launched its online store in Europe. Kao boasts its uniquely Japanese approach to beauty techniques through its premium brand Sensai, which is now available for online purchase in the UK, Germany, Switzerland, France, and Italy. Sensai offers skincare routines and products that are inspired by 'Saho,' the Japanese spirit associated with traditional Japanese tea rituals.
Following traditional Japanese values, Sensai encourages its customers to live sensibly and scrupulously. This past year's COVID-19 conditions have increased customer digitization and were, according to Kao Corporation, the motive behind the online Sensai brand launch. The new virtual setting fosters the brand's in-store style of customer service to enhance the user experience. Kao Corporation's personalized counseling will help customers find products best suited for their individual needs. Data collected from the website will be used towards Sensai's product development.
Image Credit: Sensai Cosmetics