Japanese beauty brand, Kao Corporation has officially launched its online store in Europe. Kao boasts its uniquely Japanese approach to beauty techniques through its premium brand Sensai, which is now available for online purchase in the UK, Germany, Switzerland, France, and Italy. Sensai offers skincare routines and products that are inspired by 'Saho,' the Japanese spirit associated with traditional Japanese tea rituals.
Following traditional Japanese values, Sensai encourages its customers to live sensibly and scrupulously. This past year's COVID-19 conditions have increased customer digitization and were, according to Kao Corporation, the motive behind the online Sensai brand launch. The new virtual setting fosters the brand's in-store style of customer service to enhance the user experience. Kao Corporation's personalized counseling will help customers find products best suited for their individual needs. Data collected from the website will be used towards Sensai's product development.
Image Credit: Sensai Cosmetics
What's Driving This Trend
- Japanese Beauty Products
- There is an opportunity for creating more Japanese-inspired beauty products that offer unique techniques and rituals for skincare.
- Online Beauty Retail
- There is a growing trend towards online sales of beauty products due to the COVID-19 pandemic, offering an opportunity for more brands to increase their online presence.
- Personalized Skincare
- There is an opportunity for creating more personalized skincare routines and products that address individual customer needs and preferences.
Who This Affects Most
- Beauty and Personal Care
- This industry can benefit from incorporating more unique cultural techniques in skincare and adapting to the growing trend towards online sales.
- E-commerce
- This industry can benefit from incorporating personalized counseling services and data collection towards product development and enhancing user experience.
- Consumer Goods
- There is an opportunity for creating more personalized and culturally-inspired consumer goods such as skincare products that address individual needs and preferences.
