Morrama's Post-Pandemic Skincare Masque Fights Mask-Induced Irritation
Laura McQuarrie — April 5, 2021 — Fashion
Masque by design agency Morrama is designed to offer concentrated care for the skin around the areas that have the most potential to be irritated by wearing a face mask. The Masque uses a combination of heat and blue light to target maskne and breakouts, and it promises to promote clear, healthy skin, especially when the treatment is combined with a salicylic acid serum.
When developing the design for the concept, Morrama considered many factors. It says: " We wanted something that could be easily put on the face even if you are wearing a towel on your head, or have an afro, making the design more inclusive. This meant no strap around the back." The concept also includes an adjustable nose piece, so that the mask-shaped skincare gadget can be fitted to a wide range of face sizes.
When developing the design for the concept, Morrama considered many factors. It says: " We wanted something that could be easily put on the face even if you are wearing a towel on your head, or have an afro, making the design more inclusive. This meant no strap around the back." The concept also includes an adjustable nose piece, so that the mask-shaped skincare gadget can be fitted to a wide range of face sizes.
Trend Themes
1. Skincare Technology - The use of technology to improve skincare treatments, such as the use of heat and light in Morrama's Masque, presents a disruptive innovation opportunity for the beauty industry.
2. Maskne Treatments - As face masks continue to be a necessity, the development of skincare products specifically designed to target mask-related breakouts, like Morrama's Masque, could disrupt the skincare market and create new opportunities for skincare brands.
3. Inclusive Skincare - By considering factors such as diverse hair types and eliminating the need for straps, Morrama's Masque demonstrates an opportunity for the beauty industry to prioritize inclusivity and accessibility in their product design.
Industry Implications
1. Beauty - Innovative skincare products, such as Morrama's Masque, have the potential to disrupt the beauty industry, particularly in the realm of post-pandemic skincare treatments.
2. Healthcare - As face masks are increasingly being used, the intersection of healthcare and skincare is becoming more relevant, and the development of products like Morrama's Masque presents opportunities in both industries.
3. Technology - As technology continues to revolutionize various industries, skincare is no exception, and products like Morrama's Masque demonstrate potential disruptive innovation opportunities at the intersection of technology and beauty.
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