Co.arch Studio Designs a Slick Pop-up Space for Cesarin
Kalina N — May 30, 2023 — Art & Design
References: cesarin.it & dezeen
The Milan-based architecture firm Co.arch Studio recently built a slick and stylish show kitchen for experienced candied fruit socialist Cesrain who has been operating in Italy for over a century. Using plywood, Co.arch Studio built a compact structure on the first floor of the client's existing factory between Verona and Vicenza. It is meant to act as a show kitchen, providing Cesrain with many opportunities to connect to its audiences—from hosting special live events and demonstrating new products to serving as a backdrop and hub to film videos for social media.
There are some modular aspects to the show kitchen, allowing for flexibility. The demonstration counter, for instance, can be moved around. The plywood structure also includes a kitchen, a meeting room, storage and toiled facilities.
Image Credit: Simone Bossi
There are some modular aspects to the show kitchen, allowing for flexibility. The demonstration counter, for instance, can be moved around. The plywood structure also includes a kitchen, a meeting room, storage and toiled facilities.
Image Credit: Simone Bossi
Trend Themes
1. Modular Show Kitchens - Designing modular show kitchens that provide a flexible and innovative approach to engaging with audiences and hosting events and demonstrations.
2. Multifunctional Pop-up Spaces - Creating pop-up spaces that can serve multiple functions, including acting as a backdrop for video content, hosting live events and demonstrations, and as a hub for social media marketing.
3. Sustainability in Architecture - Incorporating sustainable design practices into architectural projects, such as using plywood to create stylish and functional structures, that promote environmental consciousness and responsibility.
Industry Implications
1. Retail - Creating modular show kitchens in retail spaces that allow for product demonstrations and customer engagement, while also serving as a means of promoting products on social media.
2. Food and Beverage - Developing pop-up spaces that can be used for food and beverage events, providing a flexible and stylized approach to promoting products and engaging with customers.
3. Architecture and Design - Incorporating sustainable materials into architectural designs, such as plywood structures, to promote eco-friendly practices and meet the growing demand for greener buildings.
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