C-Beauty brand Florasis officially has "too gorgeous to be used" status for its stunning engraved lipsticks and eye palettes that became an instant sensation on social media platforms like TikTok. The engraved products pay homage to "traditional Chinese carving techniques from over 700 years ago." Even more interesting is the fact that the engravings are not purely aesthetic, they also depict ancient Chinese fables and stories. The Legend of the White Snake, which is an inspiration for Florasis' beautiful engraved lipstick and eye palette ranges, tells the story "of a white snake spirit, Bai Suzhen, who falls in love with a mortal man, Xu Xian."
The Blooming Rouge Porcelain Lipstick and the Floral Engraving Beauty Goddess Makeup Palette are great examples of Florasis' unique product ranges.
Image Credit: Florasis
Key Themes Behind This Trend
- Engraved Beauty Products
- Designing engraved patterns on beauty products can attract customer attention and help with branding.
- Incorporation of Traditional Art in New Products
- Integrating traditional art techniques in modern products can create unique appeal and differentiate from competitors.
- Narrative-based Beauty Products
- Beauty lines which bring forth stories and narratives through its products can attract customers through emotional connections.
Where This Applies
- Beauty and Personal Care
- Incorporating artistic patterns that tell stories on beauty products could ease product differentiation and attract sales.
- Art and Craft
- There is a potential opportunity to collaborate with beauty brands to incorporate traditional art techniques and influence new product designs and manufacturing.
- Social Media Marketing
- Creating engaging content with unique products can attract social media attention and encourage virality for beauty brands.
