Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Laura McQuarrie — May 17, 2023 — World
References: foodandwine
Award-winning perfumer Patrick Stebler and the Graubunden region are teaming up to offer mountain tours with a focus on discovering the scents of the region. For these first-of-their-kind tours, Stebler has been appointed the world's first Mountain Air Sommelier and the group host will highlight the factors that contribute to each region's unique scent, such as air quality, altitude, temperature, humidity and more.
On these tours, guests will get to appreciate the scents of valleys, forests and berry bushes, with stops to visit local barns and beekeepers.
In today's fast-paced and technology-driven world, individuals are seeking ways to counterbalance the stresses of modern life and reconnect with nature. Like the forest bathing phenomenon, this experience provides a break from the constant stimuli and demands of urban living, allowing individuals to slow down, unplug, and engage with the natural world.
On these tours, guests will get to appreciate the scents of valleys, forests and berry bushes, with stops to visit local barns and beekeepers.
In today's fast-paced and technology-driven world, individuals are seeking ways to counterbalance the stresses of modern life and reconnect with nature. Like the forest bathing phenomenon, this experience provides a break from the constant stimuli and demands of urban living, allowing individuals to slow down, unplug, and engage with the natural world.
Trend Themes
1. Aroma-focused Tourism - The trend of aroma-focused tourism can inspire the creation of unique sensory experiences that cater to individuals seeking a break from the stress of modern life.
2. Sensory-based Travel - The trend of sensory-based travel can lead to the development of travel experiences that engage all five senses, prompting travelers to take a deeper and more meaningful look into the destination they are visiting.
3. Nature Reconnection - The trend of reconnecting with nature can encourage the development of outdoor activities and tours that provide individuals with a chance to unwind and disconnect from the digital world.
Industry Implications
1. Tourism Industry - The tourism industry can utilize the trend of aroma-focused tourism and sensory-based travel to create unique experiences that cater to the growing demand of individuals wanting to take a break from the stimulation of modern life.
2. Perfume Industry - The perfume industry can capitalize on the trend of aroma-focused tourism by partnering with travel companies and offering scented tours, creating an opportunity for travelers to learn about the scents of different regions and discover new fragrances.
3. Outdoor Recreation Industry - The outdoor recreation industry can leverage the trend of reconnecting with nature by offering guided tours that provide individuals with a chance to immerse themselves in the natural world and escape the digital world.
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