The 2023 scent of the year from Febreze has been announced and Mountain is described as "a sophisticated scent that reflects our efforts to connect with the earth and create moments of zen amid the hustle and bustle of everyday life." This is the second time that Febreeze has released a scent of the year and this one is centered on bringing the outdoors in with wildflower, cedar and alpine notes.
This scent was carefully chosen by the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, based on research and development that reflects what consumers are craving in their homes. The expert perfumers found that consumers are investing in wellness, mindfulness and an escape from the chaos of daily life.
Why This Trend Is Growing
- Wellness Home Scents
- Businesses can focus on creating scented products designed to promote mental and physical well-being.
- Nature-inspired Fragrances
- Companies can develop scents that capture the essence of the outdoors to bring a sense of calm and tranquility to indoor environments.
- Mindful Living Products
- Entrepreneurs can create products that encourage mindfulness and relaxation in everyday life.
Industries Being Reshaped
- Home Fragrance Industry
- Manufacturers can capitalize on the trend by introducing products that appeal to consumers' preferences for scents that promote wellness and relaxation in the home.
- Aromatherapy Industry
- Aromatherapy brands can expand their product lines to offer scents that evoke a connection with nature and promote mindfulness.
- Wellness and Self-care Industry
- Companies can include scented products in their offerings to create a holistic approach to promoting mental and physical well-being.
