With 2017 coming to a close, it's time for people to reflect on the year that was, and Spotify is helping people to listen back to their year of music with the newly released 'Your 2017 Wrapped' playlist. The algorithmically created playlists give Spotify users personal playlists that contain both their favorite, most listened to songs and artists of the past year and some of the most popular songs that they might have missed.
AI-generated playlists are standard fare for Spotify, with the service's weekly 'Discover Weekly' and 'Release Radar' playlists being much lauded by the listeners on the service. A fun addition for the Your 2017 Wrapped playlists is a browser-based analytics breakdown that shows users how many minutes of music they listened to, which genres they frequented most, and even a fun game that tests how aware users are of the music they listened to.
What's Driving This Trend
- Personalized Streaming Playlists
- AI-based curated playlists that reflect user's music preferences.
- Music Analytics
- Utilizing data analytics to provide insights into user's listening habits and preferences.
- Gamification of Music Listening
- Incorporating interactive games and challenges to engage and educate users on their music tastes.
Who This Affects Most
- Music Streaming Services
- Opportunity for providers to differentiate themselves through more personalized music recommendations and deeper engagement with users.
- Data Analytics
- Opportunity to develop specialized analytics tools that cater to the music industry's unique data requirements and leverage user data to offer deeper insights.
- Gaming
- Opportunity to develop new music-focused games and activities that cater to the interests of music listeners and encourage interaction with music.
