Demanding measurement for content online has become the norm, but this media company is gunning for a different medium by providing advanced analytics for TV. Parrot Analytics is using artificial intelligence and data science to provide modern metrics to determine the demand for television content.
Described as "the world's first real-time, cross-platform and country-specific rating system," the AI analytics for TV look at hundreds of billions of data points. Looking at all markets, Parrot Analytics's global demand measurement system is geared towards advertisers, broadcasters, investors, studios and over-the-top content providers (OTT).
The way television content is consumed has changed dramatically over recent years, especially with the popularity of streaming portals and other on-demand services. This system shows how monitoring audiences can help commercially as well as creatively.
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