Game of Thrones is the most successful television series of all time, and the furor around HBO's hit has encouraged the network to engage fans on a different front with 'Game of Thrones: The Touring Exhibition'. The massive public event, which is kicking off in Barcelona before making its way to cities around the world, will highlight the props, costumes, and set pieces that put the show in a league of its own.
Game of Thrones: The Touring Exhibition will essentially be a museum devoted entirely to the show. Various rooms throughout the exhibition will be dedicated to different themes, including the costumes and weaponry of the various houses that war against one another throughout the series, as well as replicas of the sets on which the shows biggest moments took place.
What's Driving This Trend
- Interactive Fan Experiences
- Creating immersive and interactive exhibitions or events for fans to engage with their favorite TV shows or movies.
- Branded Entertainment Experiences
- Developing branded experiences that showcase the props, costumes, and set pieces of popular TV shows or movies.
- Extended Fan Engagement
- Extending fan engagement beyond the television screen through touring exhibitions or similar events.
Who This Affects Most
- Entertainment
- Opportunity for entertainment companies to create touring exhibitions or interactive experiences for fans of their popular shows or movies.
- Tourism
- Opportunity for tourism industry to attract visitors by hosting touring exhibitions or themed events based on popular TV shows or movies.
- Merchandise and Collectibles
- Opportunity for merchandise and collectible companies to create unique products based on popular TV shows or movies showcased in touring exhibitions.
