Stranger Things was a hit when its first season was released last year, and Netflix is solidifying the show's niche as a love-letter to all things 80s with a series of posters that reference classic 1980s sci-fi films. The new set of posters insert some of Stranger Things' main characters into the poster images from films like Alien, The Evil Dead, The Running Man , A Nightmare on Elm Street, Firestarter, and Stand By Me.
Stranger Things' first season had ample references to the sci-fi literature of the 1980s. Much was made of the title sequence, which clearly referenced the lurid graphic design of paperback horror from the time, and the plot revolving around a group of misfit kids is one of Stephen King's most common modus operandi. Expanding the referential material to include more of the 1980s sci-fi and horror content is only natural, then.
Why This Trend Is Growing
- 80s Sci-fi Nostalgia
- Opportunity for brands to tap into the nostalgia of 80s sci-fi films and create innovative products or marketing campaigns.
- Retro Pop Culture References
- Potential for businesses to incorporate retro pop culture references into their products or advertising to appeal to a nostalgic consumer base.
- Cross-genre Homage
- Possibility for brands to combine different genres, such as sci-fi and horror, to create unique and engaging content.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunity for entertainment companies to create content that pays homage to classic 1980s sci-fi films, attracting fans of both the old and new.
- Fashion
- Opportunity for fashion brands to design clothing lines inspired by iconic 1980s sci-fi films, appealing to consumers seeking nostalgic fashion trends.
- Marketing and Advertising
- Possibility for marketing and advertising agencies to incorporate 80s sci-fi references into campaigns for brands, leveraging nostalgia to captivate audiences.
