The 'Mosaic' Interactive HBO Series Can Be Explored with an App
Ellen Smith — November 8, 2017 — Pop Culture
References: watchmosaic & psfk
Academy award winner Steven Soderbergh has announced a new digitally interactive HBO series, which takes a unique approach to viewer engagement.
The series titled 'Mosiac' follows a group of characters caught in the middle of a troublesome murder. In an effort to create a buzz about the six-part series, the director has introduced the Mosiac iOS app, which invites individuals to connect online with the show's characters. Through the app, consumers can select a character, experience events and even make choices through that fictional personality's perspective.
Serving as a unique method of storytelling, this interactive HBO series creates a compelling narrative that enables individuals to create an emotional connection to the show prior to its release.
The series titled 'Mosiac' follows a group of characters caught in the middle of a troublesome murder. In an effort to create a buzz about the six-part series, the director has introduced the Mosiac iOS app, which invites individuals to connect online with the show's characters. Through the app, consumers can select a character, experience events and even make choices through that fictional personality's perspective.
Serving as a unique method of storytelling, this interactive HBO series creates a compelling narrative that enables individuals to create an emotional connection to the show prior to its release.
Trend Themes
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Interactive TV — The use of apps and other digital platforms for interactive TV experiences, allowing users to engage with characters and participate in the narrative.
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Content Marketing — The use of unique and engaging storytelling methods, such as interactive experiences, to create buzz and emotional connections around upcoming content releases.
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Personalized Entertainment — The ability for users to customize their viewing experiences by choosing specific characters to follow and make choices through, creating a personalized and unique perspective on the narrative.
Industry Implications
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Entertainment — Disruptive innovation opportunities in the entertainment industry include creating unique and interactive viewing experiences for consumers, potentially leading to increased engagement and a more loyal customer base.
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Marketing — Opportunities to disrupt the marketing industry include creating interactive storytelling methods such as those used in this HBO series, to generate buzz and emotional connections around brand releases and campaigns.
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Technology — Further innovation opportunities in technology include advancing the use of apps and other digital platforms for immersive, interactive entertainment experiences that enhance the user experience.
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