Academy award winner Steven Soderbergh has announced a new digitally interactive HBO series, which takes a unique approach to viewer engagement.
The series titled 'Mosiac' follows a group of characters caught in the middle of a troublesome murder. In an effort to create a buzz about the six-part series, the director has introduced the Mosiac iOS app, which invites individuals to connect online with the show's characters. Through the app, consumers can select a character, experience events and even make choices through that fictional personality's perspective.
Serving as a unique method of storytelling, this interactive HBO series creates a compelling narrative that enables individuals to create an emotional connection to the show prior to its release.
Key Themes Behind This Trend
- Interactive TV
- The use of apps and other digital platforms for interactive TV experiences, allowing users to engage with characters and participate in the narrative.
- Content Marketing
- The use of unique and engaging storytelling methods, such as interactive experiences, to create buzz and emotional connections around upcoming content releases.
- Personalized Entertainment
- The ability for users to customize their viewing experiences by choosing specific characters to follow and make choices through, creating a personalized and unique perspective on the narrative.
Where This Applies
- Entertainment
- Disruptive innovation opportunities in the entertainment industry include creating unique and interactive viewing experiences for consumers, potentially leading to increased engagement and a more loyal customer base.
- Marketing
- Opportunities to disrupt the marketing industry include creating interactive storytelling methods such as those used in this HBO series, to generate buzz and emotional connections around brand releases and campaigns.
- Technology
- Further innovation opportunities in technology include advancing the use of apps and other digital platforms for immersive, interactive entertainment experiences that enhance the user experience.
