Playful Travel-Sized Skincare Kits

'The Littles' from Drunk Elephant Features Seven Key Products

Drunk Elephant, a skincare brand that prides itself on offering clinically effective and highly compatible products, recently added to its selection the a travel kit called 'The Littles.'

A total of seven products comprise the kits -- all of which have the common goal of helping consumers to achieve a flawless glowing complexion. Although the products aim to cure dryness, uneven skin tone, and reduce the look of pores, they're perfect for all skin types as they're lightweight and don't contain any silicones, colorants, or perfumes.

The Littles come in a cute package that takes inspiration from children's toys -- with playful lettering, bright colors, and cartoon illustrations decorating it. The packaging of the products themselves are made to match as well.

Travel-sized Skincare
Opportunity for brands to create travel-sized skincare kits with a focus on natural and effective ingredients.
Clinically Effective Products
Opportunity for skincare brands to develop clinically effective products that are compatible with different skin types.
Playful Packaging Design
Opportunity for brands to incorporate playful and visually appealing packaging designs into their skincare products.

Sectors Adopting This

Skincare
Opportunity for the skincare industry to capitalize on the demand for travel-sized skincare products.
Beauty
Opportunity for the beauty industry to create clinically effective products that cater to different skin types.
Packaging
Opportunity for the packaging industry to provide creative and visually appealing designs for skincare products.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 99%
Freshness 8%