The New ColourPop Valentine's Collection Features Heart Branding

 - Feb 7, 2017
References: colourpop & hypebae
With February 14th quickly approaching, many brands have been releasing romance-themed products to appeal to the many consumers who plan on celebrating the holiday -- those that are sure to value the products in the new ColourPop Valentine's collection.

So far, only a few products have been shown on the Instagram account of the cosmetic brand's founder, Laura Nelson. However in the few images that have been leaked, there's a series of lipsticks and an eye shadow palette, which includes two different shades of glittery pink. Inside of the eye shadow palette, the words "Be Mine" are written whimsically and a small heart is featured nearby. The outside packaging for the products within the ColourPop Valentine's collection are executed similarly, with hues of pink and hearts taking over.