The New ColourPop Valentine's Collection Features Heart Branding
Riley von Niessen — February 7, 2017 — Fashion
With February 14th quickly approaching, many brands have been releasing romance-themed products to appeal to the many consumers who plan on celebrating the holiday -- those that are sure to value the products in the new ColourPop Valentine's collection.
So far, only a few products have been shown on the Instagram account of the cosmetic brand's founder, Laura Nelson. However in the few images that have been leaked, there's a series of lipsticks and an eye shadow palette, which includes two different shades of glittery pink. Inside of the eye shadow palette, the words "Be Mine" are written whimsically and a small heart is featured nearby. The outside packaging for the products within the ColourPop Valentine's collection are executed similarly, with hues of pink and hearts taking over.
So far, only a few products have been shown on the Instagram account of the cosmetic brand's founder, Laura Nelson. However in the few images that have been leaked, there's a series of lipsticks and an eye shadow palette, which includes two different shades of glittery pink. Inside of the eye shadow palette, the words "Be Mine" are written whimsically and a small heart is featured nearby. The outside packaging for the products within the ColourPop Valentine's collection are executed similarly, with hues of pink and hearts taking over.
Trend Themes
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Romance-themed Cosmetics — There is an opportunity for other beauty brands to create their own Valentine's Day collections with romantic packaging and sentimental product names.
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Valentine's Day Beauty Events — There is potential for beauty salons to offer Valentine's Day themed makeovers or events featuring romantic makeup looks.
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Seasonal Cosmetic Collaborations — There is potential for cosmetic brands to collaborate with other companies to create seasonal collections, such as chocolates or flowers, to celebrate special occasions like Valentine's day.
Industry Implications
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Cosmetics Industry — A beauty industry player might increase sales and consumer engagement by tapping into seasonal events through romantic or holiday-themed releases.
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Retail Industry — Retailers could capitalize on the Valentine’s Day trend by curating special product features or displays that satisfy their romantic shopper's wants.
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Event Planning Industry — Event planners could work with cosmetic or beauty clients to create themed Valentine's Day events that feature romantic packaging and makeup looks.
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