'Vaedra' is a cosmetics and skincare concept created by Colin van den Broek that offers a fusion of modern spirituality, luxury, mindfulness and glamor.
The brand was developed with female consumers in mind, ranging from the "stressed-out businesswoman to the adventure-hungry housewife," all of who are interested in greater personal growth. As the designer describes, Vaedra is for "the woman of now who wants to be aware of what’s hip & happening, especially on a spiritual / holistic level."
The cosmetics collection includes products for 'Body, Mind & Spirit,' as well as collections that tap into the subtle powers of the chakra systems of the body. The visual identity for Vaedra is completed with positive affirmation cards that offer kind reminders such as "dare to dream big" and "you are blessed."