'Vaedra' is a cosmetics and skincare concept created by Colin van den Broek that offers a fusion of modern spirituality, luxury, mindfulness and glamor.
The brand was developed with female consumers in mind, ranging from the "stressed-out businesswoman to the adventure-hungry housewife," all of who are interested in greater personal growth. As the designer describes, Vaedra is for "the woman of now who wants to be aware of what’s hip & happening, especially on a spiritual / holistic level."
The cosmetics collection includes products for 'Body, Mind & Spirit,' as well as collections that tap into the subtle powers of the chakra systems of the body. The visual identity for Vaedra is completed with positive affirmation cards that offer kind reminders such as "dare to dream big" and "you are blessed."
What's Driving This Trend
- Spiritual Beauty
- There is an opportunity to create specialized cosmetic and skincare concepts that fuse modern spirituality and luxury.
- Mindful Marketing
- Brands can tap into consumer interests in personal growth and mindfulness through marketing and branding strategies that emphasize positive affirmation.
- Chakra-inspired Products
- Skincare and cosmetics collections that incorporate chakra systems of the body surface a new trend for products that seek to increase holistic wellness.
Who This Affects Most
- Cosmetics
- Cosmetics companies have an opportunity to create specialized lines for consumers looking for spiritual and holistic products.
- Retail
- Retailers can provide shelf space for specialty wellness and holistic products that cater to consumer interests in personal growth.
- Marketing and Branding
- Marketing and branding agencies can help brands tap into consumer interests in personal growth and mindfulness through appropriate branding and marketing strategies.
