Queer-led skincare brand Grimoire specializes in creating clinically proven "after fun" skincare made to support revival and restoration after the realities of daily life—because stress, travel, lack of sleep, and sun exposure can take a toll on skin health, leaving it dull, dehydrated, or irritated.
“At its core, Grimoire is skincare for real life. We created products that were accessible and could keep up with our lives without compromising on efficacy, values, or the joy that comes with your skincare ritual,” said co-founder Vincent Branchesi, “Too much of the skincare market still ignores the way people actually live and who they are."
Grimoire crafts clean, potent solutions and democratizes luxury skincare by working with Capsum, a pioneering French skincare lab that works with high-end brands. For the first time, Microfluidic Technology, an advanced encapsulation technology, is now accessible to a wide audience.
What's Driving This Trend
- Democratization of Luxury Skincare
- Bringing advanced technologies like Microfluidic Technology typically found in luxury skincare to a broader audience disrupts traditional notions of exclusivity within the beauty industry.
- Queer-led Beauty Innovation
- Queer-led brands like Grimoire are infusing the beauty industry with inclusive narratives and products that resonate with diverse identities and lived experiences.
- Real-life Skincare Solutions
- Skincare lines focused on 'real life' challenges, such as stress and environmental impacts, provide opportunities to tailor products that closely align with everyday consumer needs.
Who This Affects Most
- Skincare Manufacturing
- Manufacturers who embrace collaborative partnerships like those with cutting-edge labs open pathways to innovative product offerings without high barrier costs.
- Inclusive Beauty Brands
- The rise of inclusive brands challenges traditional market leaders to broaden their consumer definitions and product diversity.
- Microfluidics Technology
- Advancements in microfluidics present novel opportunities for skincare brands to enhance product efficacy and differentiation through superior ingredient delivery methods.
